Peace One Day
Story
Peace One Day is a non- profit organisation founded in 1999 by Jeremy Gilley who vouched for one day of global ceasefire and non- violence. The objective was to raise awareness of the International Day of Peace that occurs on the 21st of September each year. Peace Day 'a day for wide- scale community action, and a day for UN agencies and aid organisations to safely carry out life- saving work.'
My mission was to produce a campaign to inform, educate and persuade an audience of my choosing to become involved in the 'Peace One Day' cause.
Peace One Day is a non- profit organisation founded in 1999 by Jeremy Gilley who vouched for one day of global ceasefire and non- violence. The objective was to raise awareness of the International Day of Peace that occurs on the 21st of September each year. Peace Day 'a day for wide- scale community action, and a day for UN agencies and aid organisations to safely carry out life- saving work.'
My mission was to produce a campaign to inform, educate and persuade an audience of my choosing to become involved in the 'Peace One Day' cause.
Context
2011 financial crisis, the economy is at its worst for many years, major job losses and bankruptcy. City workers are put under intense pressure causing stressful living conditions.
Research
suggests that breaks are good for productivity, it allows the brain to refresh and start again. In Japan this concept is practiced, companies set up exercise programs for labourers to follow to refresh them, hoping to further boost work productivity.
Idea
'Peace of Mind' an extra hour of break is given to all workers to put them in a state of serenity. Furthermore they are encouraged to join the thousands in a yoga/ mediation regime held in Hyde Park, to again relieve them of stress.
2011 financial crisis, the economy is at its worst for many years, major job losses and bankruptcy. City workers are put under intense pressure causing stressful living conditions.
Research
suggests that breaks are good for productivity, it allows the brain to refresh and start again. In Japan this concept is practiced, companies set up exercise programs for labourers to follow to refresh them, hoping to further boost work productivity.
Idea
'Peace of Mind' an extra hour of break is given to all workers to put them in a state of serenity. Furthermore they are encouraged to join the thousands in a yoga/ mediation regime held in Hyde Park, to again relieve them of stress.
Advertising
Posters will be placed in around major transport stations where city workers frequently visit. Leaflets will be distributed in coffee shops, offices and gyms.
Posters will be placed in around major transport stations where city workers frequently visit. Leaflets will be distributed in coffee shops, offices and gyms.
